Not Important but Urgent

The significance of an activity falling in this category depends on the individual. For example, a 3-day super sale might not be important for some because the items on sale are things that they dont necessarily need at present. (They might take advantage of the sale even when they think its not important because they just felt the urgency that this is a rare occasion and this might never happen again.) Whereas someone who always wants to buy a Harry Potter book but cannot previously afford one may treat a book sale as both important and urgent.

One thing you can do to determine its significance is to analyze the negative effects that may occur as a result of not doing it. If you consider the consequences too immaterial upon nonperformance of the task, then just dont do it at all.